Clik here to view.
Trading Down for Good
In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …Continue reading »
View ArticleClik here to view.
E-Books: More Expensive than the Real Thing
It seems like everyone is doing it—buying an e-reader, that is. The market has grown so much and so fast …Continue reading »
View ArticleClik here to view.
Best Buy Profits Less and Less
Brick-and-mortar retailers that compete directly with online retailers face a couple of key challenges. First they have to find …Continue reading »
View ArticleClik here to view.
Consumers Are Spending Less
The economy is not the only thing that is fragile right now, so is the consumer. Economists say that consumers …Continue reading »
View ArticleClik here to view.
Succession at Costco
Jim Sinegal, Costco’s 76 year old CEO, announced that he is retiring in January and will be replaced with Costco …Continue reading »
View ArticleClik here to view.
Tide Innovates in a New Place: The Laundry Room
Customers are ready! Proctor & Gamble is confident that consumers will embrace a new innovation in laundry detergent—even though previous …Continue reading »
View ArticleClik here to view.
Behavioral-Based Bargains: Grocery Stores Get in on Differentiated Pricing
If you and a friend visit your local Safeway store—same day, same time, same store—you may be surprised by something …Continue reading »
View ArticleClik here to view.
Keeping the Cable Cord Intact Through Pricing Appeals
For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …Continue reading »
View ArticleClik here to view.
So, Where Do You Attend College? Measuring the Value of University Education
Readers of our textbook and the related blog posts know—perhaps better than anyone else—the extraordinary challenge associated with choosing where …Continue reading »
View ArticleClik here to view.
The Arrival of LTE in England, Together with New Limits on Data Usage
In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …Continue reading »
View Article